The Role of Video Content in Growing Your Art Business Online

If a picture says a thousand words, video says ten thousand. As an artist, your work is visual, emotional, and process-driven—making video one of the most powerful tools for growing your art business online. Whether you’re camera-shy or already dabbling in Reels and time-lapses, video can help you connect, inspire, and sell like never before. Here’s why it matters, and how to start using it in a way that feels authentic to you.

Video content lets people experience your art in a more immersive way than static images. It creates trust, emotion, and curiosity—and platforms like Instagram, TikTok, Pinterest, and even YouTube reward creators who use it.

Many artists avoid video because they think it means dancing, acting, or “talking to the camera.” But you can create beautiful, compelling content without ever saying a word.

Try these low-pressure formats:

·         Time-lapse of a painting in progress

·         Studio tour with calm background music

·         Voiceover explaining your inspiration

·         Packing an order or unboxing a print

·         Close-ups of texture, detail, and brushwork

·         Before and after of a piece from sketch to completion

You don’t need fancy gear. Your phone camera and natural light will do.

If you’re new to video, start where attention spans are short and casual:

Instagram Reels / TikTok

·         Use trending sounds (or keep it quiet and moody)

·         Keep it under 30–60 seconds

·         Add short captions or text overlays

·         Share regularly (once a week is a great start)

Pinterest Idea Pins

·         Turn a Reel into a step-by-step visual story

·         Pin your painting process, behind-the-scenes, or finished piece with keywords

Short-form video is powerful for visibility—and it doesn’t require deep editing skills.

Let Video Tell the Story Behind the Art

Art buyers aren’t just buying a product—they’re buying a connection. They want to know the why behind what you create.

Use video to:

·         Share the inspiration for a new piece

·         Talk about what certain colors or subjects mean to you

·         Explain how you developed your style or technique

·         Celebrate the launch of a new collection

This turns casual viewers into invested fans.

Start simple. Show up consistently. And remember: people aren’t judging your lighting or editing—they’re drawn to your passion, process, and perspective. You don’t have to be a video expert to grow your art business—you just have to be willing to show up and share a little more of your creative world.

Ready to Take Your Art to the Next Level?

Whether you’re just starting out or already thriving as an artist, there’s always more to explore and learn. Visit my Resources Page for exclusive free and paid courses, powerful creative tools, and inspiring art business resources — all designed to help you grow, create, and succeed.