Creating a Content Calendar to Stay Consistent on Social Media

Social media can be overwhelming, especially when you’re trying to balance it with creating new work, packing orders, managing commissions, and, oh right—actually painting. But consistency doesn’t have to mean posting daily or spending hours scrolling. With a simple content calendar, you can stay active, connect with your audience, and promote your art without stress or burnout.

You don’t need to post daily. Start with what’s realistic. For many artists, that’s:

·         2–3 times a week on Instagram or Facebook

·         1 post a week on Pinterest or LinkedIn

·         1 short video or reel every week or two

Remember: consistency matters more than frequency. It’s better to post twice a week consistently than 6 times one week, then disappear for a month.

Create an easy starter content calendar for 3 posts per week.

Take one day every week (or month) to plan ahead. You can:

·         Write captions in advance

·         Batch-take photos or videos

Notice what works. Are people engaging more with process videos? Do your finished pieces get shared more in stories? Use that feedback to guide future posts. You don’t need to go viral. You just need to show up regularly and stay connected with your people.

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