My Email Marketing Strategy as an Artist

Email marketing has become my most powerful tool as an artist. Unlike social media, where algorithms change constantly, email lets me reach people who want to hear from me — collectors, fans, and fellow creatives who appreciate my work. Here’s a peek into my email strategy, how I keep it authentic, and why it works.

Building a Quality Email List

I focus on growing a list of people genuinely interested in my art:

·         Offering freebies like downloadable wallpapers, printables, or mini guides in exchange for emails

·         Collecting emails at art fairs, studio visits, or workshops

·         Inviting website visitors to subscribe with clear, simple calls to action

Quality beats quantity — a smaller, engaged list is more valuable than thousands of cold contacts.

I send emails regularly but not too often — usually once every 1–2 weeks.
My emails include:

·         Behind-the-scenes stories and progress on new work

·         Studio tips and insights into my creative process

·         Announcements about exhibitions, sales, or new releases

·         Personal reflections or art inspiration

I write like I’m talking to a friend, making it personal and relatable.

Not everyone wants the same emails. I use segments to tailor content:

·         Collectors get updates on available originals and special offers

·         Print buyers receive announcements about new prints or editions

·         Fans who want tutorials or art tips get educational content

This keeps emails relevant and appreciated.

Every email invites a simple next step:

·         Visit my website or store

·         Reply with feedback or questions

·         Share with a friend

·         Book a studio visit or workshop

Clear CTAs guide readers gently without feeling pushy.

Above all, I stay true to my voice and values. Email marketing isn’t about flooding inboxes. It’s about building trust, sharing your story, and inviting people to join your creative journey. Ready to Take Your Art to the Next Level?

Whether you’re just starting out or already thriving as an artist, there’s always more to explore and learn. Visit my Resources Page for exclusive free and paid courses, powerful creative tools, and inspiring art business resources — all designed to help you grow, create, and succeed.