Marketing Tips for Artists Who Hate Self-Promotion

If you’ve ever thought, “I hate talking about myself.” “I don’t want to sound pushy.”“Marketing feels fake.” You’re not alone. The good news? You don’t have to become a loud, over-the-top influencer to market your work. You just need the right mindset—and a few strategies that feel natural to you.

Marketing isn’t bragging. It’s simply inviting people into your world. When you share your inspiration, process, or journey, you’re not “promoting”—you’re connecting.

Try this:

·         Share what inspired a piece instead of “selling” it.

·         Post a work-in-progress with a caption like:
“This one is taking longer than I thought, but I’m obsessed with the texture.”

·         Talk about your materials, techniques, or studio setup.

People love stories. And they’ll remember yours.

If you feel weird promoting you, start by promoting your art. Let the work take center stage.

Post ideas:

·         Detail shots that highlight your brushwork or texture

·         A series exploring a theme (“All my paintings with gold leaf”)

·         Customer photos of your work hanging in their space

Let your work do the talking. Just be consistent about showing it.

Create Helpful or Inspiring Content

Instead of shouting “Buy my art!”, create content that gives value. For example:

·         Behind-the-scenes videos

·         Time-lapse painting reels

·         Tips for framing or displaying artwork

·         What collectors often ask (and how you answer)

You’ll position yourself as generous, not pushy—and build trust with your audience.

Use Your Email List (It Feels More Personal)

If social media feels too exposed, email may feel more natural.

Your email subscribers chose to hear from you. Use that space to:

·         Tell the story of your newest piece

·         Share a studio update

·         Invite them to a launch or exhibition

Email can feel like writing to a friend, not performing for strangers.

Remember: You’re Not Bothering People

People follow you because they like your work. They want to see what you create. They want to support you. Marketing your art isn’t an interruption—it’s a gift.

Think of it this way: every time you share your work, you give someone the chance to feel inspired, connected, or even moved enough to purchase. That’s not selfish. That’s service.

Ready to Take Your Art to the Next Level?

Whether you’re just starting out or already thriving as an artist, there’s always more to explore and learn. Visit my Resources Page for exclusive free and paid courses, powerful creative tools, and inspiring art business resources — all designed to help you grow, create, and succeed.