Setting Realistic Sales Goals for Your Art Business

If you're an artist who wants to turn passion into profit, one of the most empowering steps you can take is setting clear, realistic sales goals. Goals give you direction, focus, and a way to measure your growth. But in the creative world—where success can feel unpredictable—how do you set sales targets that are both achievable and motivating? Here’s how to set goals that support your art business without setting yourself up for burnout or disappointment.

Before you can set any sales goal, take stock of where you are now. Look at:

·         How many pieces you sold last year or quarter

·         Your average price per artwork

·         Best-selling sizes or subjects

·         Where those sales came from (online shop, Instagram, galleries, markets, etc.) Even if you’re just starting, any data is valuable—track what’s working and build from there.

Break It Down into Monthly and Weekly Goals

Once you have your target number (e.g. “I want to earn R60,000 from original art sales this year”), break it down:

·         That’s R5,000/month

·         Which could be 1 large painting at R5,000, or 2 at R2,500, or 5 smaller pieces at R1,000 each. Now it feels more doable. You can plan your painting schedule and marketing around it.

Track and Adjust Regularly

No goal is set in stone. Set a reminder to review your sales monthly. Ask yourself:

·         What worked?

·         What didn’t?

·         Did I reach my goal? Why or why not?

·         What can I try next month?

Tracking helps you stay honest without being harsh. It also shows patterns over time that help you grow smarter.

Don’t Compare Your Path to Others’

Every artist’s business looks different. Some sell one painting for R30,000. Others sell prints every day for R300. Both are valid. Focus on your style, your audience, your pace. Set goals that stretch you, not stress you.

Ready to Take Your Art to the Next Level?

Whether you’re just starting out or already thriving as an artist, there’s always more to explore and learn. Visit my Resources Page for exclusive free and paid courses, powerful creative tools, and inspiring art business resources — all designed to help you grow, create, and succeed..