Writing an About Page That Feels Real

I avoided my About page longer than any other part of my website.

Not because I didn’t have a story—but because I didn’t know how to tell it without sounding like someone I wasn’t.

Every time I tried, it felt either too formal, too personal or like I was trying too hard to be “an artist”. So I left it blank for a while. And honestly? That was okay. When I finally returned to it, I approached it very differently—especially using Systeme.io, which made rewriting and softening things easy. I Stopped Treating the About Page Like a Biography. At first, I thought my About page needed to explain my entire journey.

Where I studied. What I believed. Why my work mattered. But then I realised something important: No one arrives at your About page looking for your résumé. They’re looking for you. So I let go of the timeline.
And I started with one simple question: What would I say if we were sitting across from each other right now?

Writing in the First Person Changed Everything Instead of writing about myself, I wrote to someone. “I make art because…” “I’m drawn to…” “I believe in…” Those small shifts changed the tone immediately. Systeme.io’s text editor let me experiment without fear—I could rewrite, rearrange, delete, and return later without losing anything.

There was no pressure to get it right the first time. What I Included (and What I Left Out) In the end, my About page included why I create, what my work explores and how I want people to experience it. I trusted that my work would speak alongside my words. Adding One Image That Felt Like Me. I didn’t add a polished portrait. I added an image that felt familiar—me in my space, surrounded by process.

Your About page is allowed to feel unfinished. Mine has changed many times. It still does. Systeme.io makes that easy—you can return, edit, soften, and grow as your voice evolves. Nothing is locked in. If You’re Stuck on Your About Page. You can always add more later. Your About page isn’t there to impress. It’s there to connect. Sometimes, less really does let the work speak louder.

Ready to Build Your Own Artist Funnel? You don’t need to be tech-savvy or have a big budget. You just need a vision — and I will help you bring it to life.