Using YouTube or TikTok to Showcase Your Art Process

Sharing your art process on video platforms like YouTube and TikTok is one of the most effective ways to connect with art lovers, build a loyal audience, and even attract buyers.

Why Share Your Art Process?

·         Builds trust and connection: Viewers see the time, skill, and emotion behind your work.

·         Educates and inspires: You become a teacher and role model to other artists and fans.

·         Grows your audience: Both platforms reward process videos with higher visibility.

·         Drives sales: People who connect with your story are more likely to buy your art.

TikTok: Quick, Captivating Clips

TikTok shines with fast-paced, visually striking videos.

Tips for TikTok:

·         Keep videos between 15 and 60 seconds.

·         Use time-lapse to condense hours of work into a captivating clip.

·         Jump on trending sounds and hashtags to boost reach.

·         Add text overlays or quick tips to engage viewers.

·         Show fun or unexpected moments in your process to add personality.

Don’t keep videos siloed. Share your YouTube videos as Instagram posts or Stories. Turn TikTok clips into Reels. Embed videos on your website or in newsletters. Pick a schedule that works for you—whether that’s one video a week or a few per month. The key is showing up regularly with genuine content. Remember, viewers connect with you as much as your art. Using YouTube and TikTok to showcase your art process is a powerful way to grow your online presence, educate your audience, and make your art business thrive.

Start simple, stay consistent, and enjoy sharing your creative story with the world.

Ready to Take Your Art to the Next Level?

Whether you’re just starting out or already thriving as an artist, there’s always more to explore and learn. Visit my Resources Page for exclusive free and paid courses, powerful creative tools, and inspiring art business resources — all designed to help you grow, create, and succeed.